NBC Sports asked us to reimagine their Sunday Night Football experience. We turned it into a 23,000 mile joy ride for football fans spanning the entire season. For 17 weeks the SNF Bus rolled into town for the weekend's biggest game, visiting local affiliates, youth football games, local landmarks and of course, NFL stadiums on game day. Fans of the Week received the royal treatment allowing us to capture content before, during and after each game. Player of the Game recognition was integrated into the national broadcasts and social metrics went through the roof.

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