To outflank John Deere and CASE, we gave Challenger a unique brand position: Machines built to farm in the most rugged conditions. This no-holds-barred attitude also gave rise to a 20-episode web series, The Edge of Farming, which documented our heroes of the heartland. We also created the Challenger “Face-Off” pitting our machines against all comers.
Advertising
TV / Video Production
Experiential
Logo Design
Digital