We concepted and executed the launch of Atlanta’s inaugural MLS team, Atlanta United, with a kick-off event Georgia will never forget. It started with a three venue press announcement downtown that included MLS Commissioner Don Garber helicoptering in to welcome Arthur Blank and city officials to the league.  Social media initiatives then kept the rabid fan base connected until we officially revealed the club name and logo in front of more than 4,000 ATL United Founding Members, celebrities, and national media. It was a party that set the tone for the club's historic arrival and established Atlanta as the country's best soccer city.